Marketing Brew Summit is a flagship annual event that brings together leaders across marketing, advertising, and media for a full day of insights, networking, and programming. I led the end-to-end creative development for the 2024 Summit, partnering cross-functionally with events, marketing, and production teams to define the visual direction for the year.

This months-long process began with strategic concepting and brand identity development aligned to the event’s programming themes, then extended into marketing and growth design to promote the Summit across digital channels. I directed all experiential production design for the live event, including stage visuals, environmental graphics, badges, merchandise, signage, and presentation templates—ensuring a cohesive experience from first announcement through on-site execution.