As part of the ongoing evolution of Marketing Brew Summit, I led creative direction for the 2023 event, establishing a strong foundation for a repeatable yet flexible annual identity system. Working from concept development to on-site execution, I developed the year’s visual language and oversaw its application across marketing promotion, event environments, and live production assets.

This project informed the creative framework used in subsequent Summits, demonstrating how a consistent brand core could adapt year over year to reflect new themes, speakers, and programming.