Money Scoop Tax Guide

DESCRIPTION

The Money Scoop Tax Guide was a seasonal editorial and interactive content hub supporting a series of articles published throughout the 2023 tax season. I led the editorial art direction, developing visual style guidelines that ensured consistency across all article hero graphics and illustrations.

In addition to designing the guide’s cover artwork and title lockup, I created the typography system and spot illustrations used throughout the hub, establishing a cohesive visual language that supported both clarity and engagement.

PROJECT TYPE

Editorial & Interactive Hub

Role

Art Direction, Editorial Design

Client

Money Scoop

YEAR

2023

TEAM

Tiffany Licata, Art Direction and Design
Mickey McDougall, Ceros Development
Hannah Minn, Editorial Design
Sami Aviles, Creative Operations
Adriana Ocañas, Editor