Money Scoop Tax Guide

DESCRIPTION

The Money Scoop Tax Guide was a seasonal editorial and interactive content hub supporting a series of articles published throughout the 2023 tax season. I led the editorial art direction, developing visual style guidelines that ensured consistency across all article hero graphics and illustrations.

In addition to designing the guide’s cover artwork and title lockup, I created the typography system and spot illustrations used throughout the hub, establishing a cohesive visual language that supported both clarity and engagement.

PROJECT TYPE

Editorial & Interactive Hub

Role

Art Direction, Editorial Design

Client

Money Scoop

YEAR

2023

TEAM

Mickey McDougall, Ceros Development
Hannah Minn, Editorial Design
Sami Aviles, Creative Operations
Adriana Ocañas, Editor