The Pathway Project

DESCRIPTION

The Pathway Project is a branded interactive content experience created by Morning Brew in partnership with Walmart Business. The project centered on an immersive digital hub highlighting how Walmart Business supports small business operations through real-world stories.

I led photo art direction for the project, producing on-location photoshoots across multiple businesses in the tristate area in collaboration with award-winning photographer Mackenzie Stroh. The resulting experience combined editorial storytelling, photography, and interactive design to create an authentic and human-centered brand narrative.

PROJECT TYPE

Branded Interactive Experience

Role

Art Direction

Client

Walmart Business

YEAR

2024

TEAM

Alyssa Nassner, Creative Direction & Web Design
Mackenzie Stroh, Photography