The Pathway Project

PROJECT

The Pathway Project is a branded content article created by Morning Brew in partnership with Walmart Business that highlights the different ways Walmart Business can help small business operations. We created an interactive hub featuring three different businesses around the tristate area to tell their individual stories and experience with Walmart Business. I led the photo art direction for this project, producing on-location photoshoots at each business with award-winning photographer Mackenzie Stroh.

Client

Walmart Business

Role

Art Direction

YEAR

2024

TEAM

Alyssa Nassner, Creative Direction & Web Design
Mackenzie Stroh, Photography