Money with Katie is a multi-platform personal finance media brand and podcast founded by Katie Gatti Tassin. As the brand’s audience rapidly expanded across social, video, podcast, and newsletter platforms, its original visual identity no longer supported its scale or ambitions.

I led a full end-to-end brand refresh, redefining the visual design system and establishing comprehensive guidelines to ensure consistency across all touchpoints. The refreshed identity was rolled out across social content, video packaging, podcast artwork, and editorial products, creating a cohesive and scalable foundation for the brand’s continued growth.