Tech Brew Relaunch

DESCRIPTION

Tech Brew relaunched in 2026 as a daily newsletter following a complete editorial overhaul. As Morning Brew doubled down on tech coverage, the goal was to expand Tech Brew beyond its original B2B focus and create a brand that made technology feel clear, human, and relevant—connecting Big Tech, gadgets, biotech, fintech, and AI to everyday life. I led the visual rebrand to support this new direction and establish Tech Brew 2.0 as a standalone, complementary brand within the Morning Brew portfolio.

Working closely with editorial leadership, I translated the new content strategy into a bold, forward-thinking design system. The refreshed identity balances clarity with personality, reinforcing Tech Brew’s informed but approachable tone. My team and I developed a redesigned logo, image templates, and a scalable visual library designed to bring structure, hierarchy, and visual energy to a daily publishing cadence across newsletter, podcast, and future video and social extensions.

The resulting system gave Tech Brew a more confident and distinctive presence, better aligning the visual language with audience expectations and editorial ambition. The flexible design framework supports a wider range of topics and formats while positioning the brand for long-term growth and deeper engagement as the tech landscape continues to evolve.

PROJECT TYPE

Editorial Brand Refresh

Role

Design Direction, Art Direction, Brand Systems

Client

Tech Brew

YEAR

2026

TEAM

Alex Carr, Editorial Direction
Amelia Kinsinger, Design
Cameron Abbas, Logo and Icon Design
Lauren O'Connell, Editorial Design
Nick Iluzada, Editorial Design