Out There is a YouTube series hosted by Macy Gilliam that explores a wide range of careers through on-the-ground reporting and storytelling. I led the end-to-end brand creation for the show, partnering with production and on-screen talent to develop a visual identity that balanced curiosity, humor, and credibility.

The system included a logo suite, video treatments, and a flexible design language optimized for episodic content. I supported the brand through its launch and early growth, helping establish a recognizable presence across YouTube and social platforms as the series reached millions of views with a highly engaged audience.