The Breakroom is Morning Brew Inc.’s proprietary research and insights platform, powered by a panel of 100,000+ highly engaged audience members. I led the end-to-end creation of The Breakroom’s visual identity in close collaboration with the Insights and Analytics team, positioning the platform as a distinct product within Morning Brew’s broader brand ecosystem.

The identity system was designed to be modular and future-proof, including a variable logo capable of flexing across unlimited insight categories. My team and I developed brand guidelines, social templates for sharing research findings, and paid and organic ads to recruit new panel members, creating a cohesive system that could scale with the product’s growth and evolving use cases.