The Breakroom is Morning Brew Inc.'s proprietary research panel of 100,000+ opt-in participants. It is a community platform of Morning Brew's most highly engaged audience members where we conduct and analyze customized surveys for advertisers. I worked with our Insights and Analytics team to create a visual identity for the panel that carved out a unique space within Morning Brew Inc.'s suite of product offerings to our clients. My team and I designed a variable logo to represent all of the different insights topics we could ever possibly learn about through The Breakroom members, social templates for sharing learnings and statistics, and ads to recruit new members.